What is the sweatsuit?The SweatSuit is a jacket and sweats combination made from French terry cotton combined with Adidas’ signature ClimaCool material, to allow for sweat absorption and comfort. The SweatSuit has a stylish and sophisticated, but laid back look and can be worn in a variety of activities ranging from working out to going to the office to a night out with friends.
It will come in 4 colour designs: Black, White, Navy Blue and Maroon. |
Potential |
With an increase in awareness about fashion and current trends, more and more people are looking for the next big thing to buy and incorporate into their wardrobes and everyday wear.
As seen from the latest fashion updates and views from the Paris and New York fashion weeks, and from shows such as Mad Men, White Collar and Suits, people have started to dress more classy by wearing more sport coats, blazers and suits. This shows there is a very large market out there willing to buy dressy clothes for everyday wear. But how often do you find a suit with the fantastic fit, shape and design that you love, with the same exact comfort of your favourite pair of old sweatpants? This article of clothing also allows you to be physical in it. Jogging, working out, or doing any physical labour will be effortless in this lightweight and loose clothing. People who like to be fit can look at the SweatSuit as an opportunity to look athletic but stylish at the same time. With the current trends and males in particular graduating from college and applying for and going to jobs which require them to wear suits, they no longer have to worry about being itchy and scratchy tugging at their collars for comfort and long gone are the days where you worried about wrinkling your suits and having to spend all your money on dry-cleaning. |
Production |
The release of the Adidas SweatSuit will be in Summer 2015.
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